Well, most users expect a website to load in just three seconds or less. It is common that when they click on any site, they don’t want to wait for the site to load taking too long. They want to fetch the information quickly and effectively. So in that case, if the page takes too much time to load then there are more chances of risk as well as you will lose the leads to your competitors. In fact, half of the traffic you will lose from the website is due to not loading information quickly. It leaves an adverse impact on your SEO ranking as well and increases the bounce rate too. Google checks your pages, and if it is less relevant than competitors’ pages, Google ranks it above yours. To improve all these factors, you just need to upgrade your page speed by using Google Page Speed Insights that helps improve your site and its speed. Therefore, you can boost up your page loading time by:
- Fixing the broken links on your site
- Delete, (if there is any) irrelevant white space in your coding
- Cut down the unnecessary number of redirects
- Compress the image sizes
- Host videos on external platforms
